Over the last few months I have been paying attention to the code design and structure of the websites we have been helping with their SEO plans.  You would be surprised (make that shocked!) at the shoddy lazy website design I have seen, all of the self proclaimed SEO experts, (one who has been doing SEO for over 10 years), who have been selling SEO services to my current new crop of customers should be banished from cyber world for life!

Google is focused on our search experience, if you and I type a word into the search engine, the result needs to be exactly what we are looking for.  2 Things are at play here, firstly Google want’s you using their search engine otherwise their business is going to suffer.  Secondly we want real results immediately and not need to sort through tons of spam and rubbish.

So it stands to reason that the information displayed as a summary of a website must come from somewhere not so?

This info comes from the code of your website, very basic, something every web designer should know!  The last 10 sites I have worked with have not even had this in place.

Some things you need to pay attention to are:

Meta title and description that in the info displayed in this screen dump.  Use full URLs is your linking, make sure your keywords are in the title, description and content.  That is the bold words you see (I searched for South Africa).

So I say it again make sure your website is well designed and well structured.  When looking for an SEO consultant do your homework, unfortunately there are way to many con artists out there.